Online AdWords 

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Google AdWords is a fantastic online advertising opportunity, but AdWords is complex and confusing. Google has many free, official AdWords trainings, but those classes are sales. Online AdWords training offers objective in one of the best AdWords classes that you won’t find in an official Google AdWords training.

  • Introduction
  • What is Pay Per Click (PPC)?
  • History of PPC
  • Online vs Offline Marketing
  • How does PPC work?
  • Evolution of PPC
  • Google AdWords
  • Importance & Benefits of PPC
  • Basic of PPC
  • Yahoo Search Marketing
  • Research & Bid Management
  • What is Keyword Research?
  • Importance of targeted keywords
  • Keywords popularity & Search Volume
  • What is bidding?
  • How to increase position on search?
  • Importance of bidding techniques
  • Difference in SEO & PPC keywords
  • Selecting targeted / related keywords
  • Categorizing keywords in Ad Groups
  • What is Quality Score?
  • Bid Management
  • Competitive Analysis for bidding
  • Researching for PPC keywords
  • Analyzing competition keywords
  • PPC keywords tools and resources
  • Effect of Quality Score on bidding?
  • User Defined bids and Automatic Bids
  • Setting Up PPC Campaign
  • Google AdWords Account Structure
  • Language Targeting
  • Budget Management
  • Using Multiple Account
  • PPC Campaign Structure
  • Device Targeting
  • ROI Management
  • Using My Client Center (MCC)
  • Location Targeting
  • Campaign Management
  • Conversion Tracking
  • Creating Ads & PPC Tools
  • Create Effective Ads
  • Example of Effective ads
  • Ad Group Monitoring
  • Google AdWords Editor
  • Measurement of Title, Description URL
  • Features of ads
  • Google AdWords Tool
  • Ad copy testing
  • Ad Group Creation
  • Keywords Spy
  • Reporting
  •  Campaign Performance Reports
  • Keywords Performance Reports
  • Ad group Performance Reports
  • Ads Performance Reports
  • Day Parts Reports
  • Traffic Reports